Be a credible sustainable investor
It’s never been more important to not only be a credible sustainable investor but also to be perceived as one. It’s no longer enough to do sustainability well – you need to talk about it well too. If you don’t, you risk losing business to those who do it badly but talk about it well.
Your sustainability ethos needs to run through your business the same way the word ‘Blackpool’ runs through a stick of rock.
From two decades of talking to everyone involved in the investment chain – managers, advisors and asset owners – we’ve learnt credibility starts at the top with clarity from the executive board.
Those conversations showed us that sustainable vision needs to be embedded in a business’ culture to ensure employees embrace the philosophy.
Communications need to be top notch to cement the culture and explain the philosophy to clients. And you must be consistent – you should be prepared to walk away from products which don’t match your vision.
You can only be a credible sustainable investor if you have all four Cs of sustainable investment – clarity, culture, communications and consistency.
The four Cs of sustainable investing
CLARITY
CULTURE
COMMUNICATION
CONSISTENCY
How we can help
- An audit of the four Cs of sustainable investment – a deep dive into your business’ sustainable investment clarity, culture, communications and consistent to unlock what’s working and what isn’t.
- This independent assessment will give you a thorough review across all departments. An external report will enable you to deliver information that is more likely to be heard by senior management and can be used to cement your culture and persuade the importance of consistency.