Everyone in the investment industry can relate. Butterflies in the stomach and palms sweating as you wait to step into the meeting room or for the video call to start. All your hard work riding on how the next half an hour pans out.
As much as we would like to turn pitches into conversations, the industry is invested in this behaviour and reliant on public performance to win assets.
It comes in many different forms – the few minutes conversation with a potential client during the coffee break in a conference, the supposedly relaxed lunch with contacts or the formal interrogation in front of a panel of investors.
Under prepared
It’s extraordinary when you think about – pitching in all these different formats is integral to how asset managers form connections and build long-term relationships yet these skills are rarely taught.
Few people can build a compelling narrative which you can contract into a minute or expand into an hour.
No-one explains the difference between a good and a bad pitch deck. Who spends any time discussing the psychology of selling? How we can use our voice and body language to make us compelling remains a mystery to most of us for our whole career.
How we can help
Moore Squared Communications has a combined 50 years’ experience of working in investment communications.
Natasha spent a decade working in communications in the asset management sector while Charlotte built a freelance journalist career specialising in how pension schemes allocate assets. This gives us a deep understanding of asset managers’ and owners’ priorities and desires.
We can help you to rebuild your current pitch decks from the roots up to build a compelling story which creates emotional connection.
We work with voice coach, Sylvia Cohen, to teach you how to control your breath, voice and body language to ensure your performance is unforgettable.
The three of us will teach you how to use psychology and good story-telling to make the most of every opportunity no matter how short the time frame or hostile the audience.
If you would like to explore how we can help you to win that pitch, get in touch!
