Maximise your LinkedIn
Build a network, create trust with potential clients and build brand awareness.
Social media platforms like LinkedIn are revolutionary. They have made it cheaper and easier for asset managers and owners to build a network, create trust with potential clients and build brand awareness.
People buy from people. That’s why it’s much easier to build connections and a create following for an individual rather than for a company page.
We build relationships with others by creating emotional connection – narrative is vital to create curiosity from potential clients via LinkedIn. This is why a personal angle to any business story will garner high levels of engagement.
But despite the incredible power of LinkedIn too few asset managers and owners fail to harness its full potential.
That’s because too few organisations take the time to build a business development strategy from the roots up. They do not take the time to understand their clients, develop solution to meet those needs and then build a social media strategy to match those needs.
How we can help
- Run workshops and audits to help you to better understand your clients – A facilitated workshop with all the relevant stakeholders will help you to analyse which client problems you can solve. A client audit deepens this knowledge further.
- Build a communications strategy to match this identified client needs – This would be a detailed content, social media and event strategy to ensure you constantly address client problems.
- Build a social media strategy – Get you thinking like an editor to build out regular yet differentiated content on LinkedIn to enhance client connection.